The tourism sector in Greater Lincolnshire is a significant contributor to the local economy. In 2023, the visitor economy was valued at approximately £2.9 billion, supporting around 30,000 full-time equivalent jobs.

This sector includes a diverse range of attractions, such as the Lincolnshire Wolds (an Area of Outstanding Natural Beauty), historic market towns, and a vibrant food culture.

The region’s tourism offerings are varied, encompassing city, coast, and countryside experiences.

The tourism sector in Greater Lincolnshire offers a variety of job roles across different areas. Here are some common positions:

Hospitality Roles: These include working in restaurants, bars, hotels, and leisure resorts. Positions range from chefs and waitstaff to hotel managers and event coordinators.

Tour Guides: Providing guided tours of historical sites, museums, and other attractions. This role often requires strong communication skills and a good knowledge of local history.

Customer Service: Roles in visitor centres, ticket offices, and other customer-facing positions. These jobs focus on assisting visitors and ensuring they have a positive experience.

Marketing and Promotion: Jobs in this area involve promoting the region’s attractions and events, often through digital marketing, social media, and public relations.

Event Management: Organising and managing events, festivals, and other activities that attract tourists. This can include everything from small local events to large-scale festivals.

Retail: Working in gift shops, local markets, and other retail environments that cater to tourists.

Transport Services: Roles in transportation, such as bus and coach drivers, who help tourists travel around the region.

These roles are essential in supporting the vibrant tourism industry in Greater Lincolnshire, contributing to its economic growth and cultural richness.